London. A guide for cuntrey men in the famous cittey of London by the helpe of wich plot they shall be able to know how far it is to any street. As allso to go unto the same without forder troble. Anno 1653
Cartographer: Norden, John
This 1593 map is the direct forebear of the modern London A-Z. This copy comes from the 1653 edition of John Norden's 'Speculum Britainiae' (literally: 'Mirror of Britain'), re-issued after Norden's death and sold by Peter Stent of Newgate.
Around the edges of the map appear the coats of arms of the twelve most influential and wealthy city guilds: the 'Great Liveries'. Guild members became known as liverymen because they wore a distinctive livery or uniform.
At top right is the Merchant Tailors company, which made tents and padded tunics during the Middle Ages. This is reflected by the tent motif on the coat of arms.